A Complete Review of Haptik vs Gupshup

Conversational AI has made rapid and significant strides in the recent past, evolving from simple rule-based chatbots to sophisticated AI systems capable of understanding and responding to complex queries. It has empowered businesses to engage in sophisticated, context-aware, and personalized conversations at scale - reducing wait times and providing seamless assistance round the clock.

Jio Haptik and Gupshup are two leading players in the conversational AI space, enabling businesses to reimagine customer experiences with their innovative solutions. This blog offers a deep dive into the powerful capabilities of Haptik and Gupshup, and how they compare.

AI-Led Smart Ads

AI can help businesses create highly targeted and effective advertising campaigns by predicting consumer behavior, optimizing ad placement, and delivering personalized messages at scale.

Haptik: Haptik enhances Click-To-WhatsApp-Ads ads with Generative AI, enabling brands to create entire ad campaigns, including generating ad copy and creative elements through prompts. This automation streamlines the advertising process and enhances creativity and efficiency.

Gupshup: Gupshup offers a dedicated platform for the creation of Click-To-WhatsApp-Ads but it appears to have no AI-powered capability and thus requires manual effort to create ad campaigns. Not only is manual creation of ads a time-consuming and inefficient process but it’s tough to scale.

Pricing

Pricing is a crucial part of messaging strategies for businesses. Factors like message volume, features, and desired delivery speed influence the bottom line. By carefully evaluating pricing structures offered by different platforms, businesses can make informed decisions to maximize ROI.

Haptik: Offers transparent pricing with no hidden markups beyond the quoted Meta rates, ensuring cost predictability for customers.

Gupshup: Follows a per-message fee structure that applies to both session and template messages, along with setup and maintenance costs. This can lead to higher overall expenses, especially for high-volume messaging.

You might also want to read: A Complete Review of Yellow.ai vs Contakt

Language Support

Multilingual capabilities allow businesses to reach and cater to global audiences. Breaking down language barriers helps businesses to foster strong customer relationships, and reduce friction throughout the customer journey. 

Related: Multilingual Chatbots Making Conversational AI Vernacular

Haptik: Supports over 100 languages, allowing brands to engage with a global audience effectively. Haptik's advanced NLP engine handles complex customer queries and offers AI-driven sales support and proactive engagement.

Gupshup: Supports multilingual capabilities but the total number of languages supported is unclear. .

Product UI

A product's user interface is the digital face of a brand. In today's experience-driven economy, it's the distinguishing factor in businesses either captivating or alienating customers. A well-crafted UI can transform casual visitors into loyal advocates.

Haptik: Boasts an intuitive user interface designed by conversational designers. User reviews on G2 highlight its ease of use and efficient navigation.

Gupshup: User feedback on G2 indicates that Gupshup's interface is less intuitive, which might affect user experience and operational efficiency.

Security

A robust security framework is essential for protecting sensitive data, maintaining customer confidence, and safeguarding business operations.

Haptik: Adheres to comprehensive data and security compliance standards across industries, including ISO 27001, CCPA, GDPR, and HIPAA certifications, ensuring robust data protection. The company recently reaffirmed its commitment to GDPR with enhanced security and privacy measures, while it also completed the system audit report for data localization, ensuring data sovereignty. 

Gupshup: While Gupshup meets several key compliance standards (ISO 27001, CCPA, GDPR), it lacks HIPAA compliance, which is crucial for healthcare-related applications.

Haptik's Differentiators

Haptik offers certain unique advantages, setting it apart from the competition.

Gen AI-first features: Haptik offers a comprehensive suite of GenAI solutions, including AI-powered Q&A Assistant for self-serve support, GenAI Sales Assistant for conversational buying guidance, AI Co-Pilot with Smart Agent Chat for agent productivity, and Intelligent Analytics with AI-powered recommendations for enhanced business outcomes.

Must Read: The CXO's Guide to Enterprise Gen AI Adoption

Ease of maintenance post go-Live: Haptik assigns a dedicated Customer Success Team to each account, focusing on leveraging its Intelligent Analytics Dashboard for continuous improvements, tracking key metrics, and ensuring seamless API and technology upkeep.

Enterprise scale: Haptik has demonstrated its capability of handling scale by building the world’s largest chatbot and collaborating with top global enterprises across industries. Its systems are highly scalable with robust fault tolerance and horizontal scalability.

Powerful integration ecosystem: Its ecosystem of 100+ integrations allows businesses to seamlessly connect with existing systems and channels, unifying data to empower teams across support, sales, marketing, and engagement.

Closing Thoughts

While both Haptik and Gupshup offer robust solutions for AI-driven customer engagement, Haptik stands out with its advanced generative AI capabilities, extensive language support, intuitive UI, and comprehensive security compliance, making it a compelling choice for enterprises aiming for innovation and excellence.

Ready to take your brand to the next level with Haptik's WhatsApp Solutions?