Artificial Intelligence (AI) technology has come on leaps and bounds, especially after it became mainstream in November 2022. Fast forward to 2025, businesses are moving from implementing rule-based AI chatbots to GenAI-powered conversational solutions that can engage in complex conversations, understand context, and provide personalized responses to queries at each stage of the customer journey.
From customer service to personal assistance, AI chatbots are playing an increasingly important role in our daily lives. In fact, AI chatbots, it’s said, are capable of handling 70% of customer interactions, allowing agents to focus on handling more complex queries and tasks.
Are you looking for the best AI chatbot or solutions to enhance customer experience, reduce agent dependency, and engage in human-like conversations at scale? Here’s a curated list of best AI chatbots in 2025 for diverse business use cases.
Here are our top 10 picks of India's best ai chatbots (in 2025):
- Max Life Insurance
- Mahindra Tractors
- Kotak Life Insurance
- PVR Inox
- Gen AI Sales Assistant by leading furniture brand Nilkamal
- Gen AI-Powered 'Elena' by Indian School of Business (ISB)
- 24/7 WhatsApp Chatbot by Disney Hotstar
- India's First-ever WhatsApp Commerce Solution by JioMart
- Railway Food Order & Delivery by Zoop India
- MyGov Corona Helpdesk WhatsApp Chatbot by Government of India
#1 Max Life Insurance: Enhancing Customer Journeys with Multilingual Capabilities
One of India’s leading insurance providers, Max Life Insurance had the objective of boosting customer engagement for downstream conversions, and offering better customer experiences.
Its chatbot didn’t support languages other than English, making interactions less intuitive. Partnering with Haptik, Max Life enhanced the capabilities of its AI chatbot on WhatsApp, while leveraging Click-To-WhatsApp ads for better acquisition and optimizing WhatsApp Flows for streamlined lead generation.
In partnership with Haptik, it integrated the bot with WhatsApp’s “Supported Languages” feature to enable interactions in seven regional languages, ensuring 80% of user journeys could be completed seamlessly by vernacular customers.
Max Life saw a 5x ROI increase on its Click-to-WhatsApp ads and 4x more lead-to-quote generation, with 40% of users opting for their native language. The bot even integrated feedback through NPS surveys, creating an interactive and user-centric approach to customer engagement.
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Explore how Max Life deepened user engagement and optimized ROI with Flows
#2 Mahindra Tractors: Simplifying the Tractor Buying Experience for India’s Farming Community
Mahindra Tractors, India’s top tractor manufacturer, collaborated with Haptik to support their diverse customer base. Together, they built a GenAI-powered multilingual assistant to engage English, Hindi, and Hinglish-speaking audiences for pre-purchase support on WhatsApp and web, with 75 in-built FAQs that cover financing options, engine specifications, and more.
The assistant also provides voice support allowing customers to interact verbally, and making it accessible to those who prefer voice over typing.
The AI solution empowers Mahindra’s farming community, breaking language barriers and transforming the tractor-buying journey into an engaging, informed process.
#3 Kotak Life Insurance: Scaling Lead Generation with AI and WhatsApp Integration
With 46 million customers across India, Kotak Life aimed to streamline lead generation while enhancing customer experience. By implementing Haptik’s advanced AI chatbot, Kotak Life harnessed the power of WhatsApp Flows to guide customers through the insurance purchase journey with the aim of reducing drop-offs and increasing engagement.
The company ran a WhatsApp notifications campaign to engage in conversations with customers and personalize their lead capture. Then, once the lead was captured, Kotak Life’s agents could pick up the conversation to deliver a seamless insurance buying experience.
This AI-powered strategy led to a 150% increase in interactions, 400% uplift in lead generation, and a 75% reduction in drop-offs. By improving customer engagement across channels by 60%, Kotak Life has reinforced its position as a leader in customer-centric digital engagement.
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Learn how Kotak Life scaled lead generation by 400% with WhatsApp Flows
#4 PVR Inox: Transforming the Movie-Going Experience with Conversational AI
PVR Inox, India’s largest cinema chain, tapped into AI-powered chatbots to enhance the movie-ticket booking process on WhatsApp.
Together with Haptik, it built a ChatGPT-enabled conversational assistant that lets users book tickets, order food, track bookings, and even buy gift cards - all from a single chat interface. The AI chatbot, available in six regional languages, allows users to explore movie options across cities and view information like duration, language, and genre.
By emulating human-like interactions, the assistant makes movie ticket-booking feel conversational and seamless, meeting PVR Inox’s goal of providing a more enjoyable and accessible customer experience.
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#5 Gen AI Sales Assistant by leading furniture brand Nilkamal
A renowned name in the business of molded plastic furniture, Nilkamal wanted to increase product orders. It partnered with Haptik to build a Gen AI Sales Assistant that would offer conversational buying guidance to help buyers make informed decisions.
Powered by Generative AI, Nilkamal was able to deploy the AI Assistant after a reduced bot building and training time. It enabled Nilkamal to respond to and resolve complex customer queries comprising diverse product details such as utility, color, product pricing, and more.
Soon after its launch on WhatsApp, the AI Assistant helped turn conversations into product orders while offering conversational purchase support in diverse Indian languages.
#6 Gen AI-Powered 'Elena' by Indian School of Business (ISB)
A business school that offers post-graduate certification programs, ISB envisions being one of the best management schools. It partnered with Haptik to build a Generative AI Assistant to help candidates find the right courses, get their enquiries answered in a conversational way, and streamline the admission process.
Named ‘Elena’, the AI Assistant serves as an executive learning navigator for students to access admission, school, and course-related information by using the menu options. Students can also engage in free-flowing conversations by typing in their queries and getting contextual responses in a detailed manner. For example, you could type in a query “What are the key features of ISB?”, and the bot would provide a detailed response.
Elena’s efficiency in handling diverse queries and delivering a superior conversational experience make it one of the best Gen AI chatbots in education.
#7 24/7 WhatsApp Chatbot by Disney Hotstar
Brands want to offer faster, more efficient and scalable customer service.
Disney+ Hotstar’s customer base has grown 10X since 2019 with the acquisition of Indian Premier League (IPL) broadcasting right and the brand faced some key CX challenges, including:
- Longer customer wait times
- High dependency on call-center agents
- Delayed resolution as a result of agent work overload
To offer a superior customer experience, Disney+ Hotstar has launched a 24x7 WhatsApp chatbot that provides strong, consistent experiences for customers. The WhatsApp chatbot helps provide support for 500,000+ customers while managing more than 5000 monthly conversations.
More significantly, the first response time has come down by 99.72% (from three hours to 30 seconds) and the resolution time has reduced by 97% (12 hours to 30 minutes).
#8 India's First-ever WhatsApp Commerce Solution by JioMart
For Indian eCommerce giant JioMart, WhatsApp had been a channel mainly for customer support. However, it sought to make the big leap of providing the “most exceptional shopping experience” on the platform, serving more than 10+ million monthly users and driving conversions at scale.
After all, the company is offering India’s first-ever WhatsApp commerce solution!
Improving user experience throughout their shopping journey and maximizing their use of WhatsApp chatbot were among JioMart’s objectives.
To achieve this, the company has launched a chat-based search that allows users to search for products by chatting with the WhatsApp AI assistant. The feature not only displays products based on user queries but also personalizes the suggestions based on the user’s pincode.
The solution has helped JioMart increase average customer spend by 20% in just three months, while its orders increased by 582% along with a nearly 733% growth in revenue.
#9 Railway Food Order & Delivery by Zoop India
Railway passengers tend to have a hard time getting high-quality food on their train journeys.
That, now, is a thing of the past with Zoop India’s WhatsApp chatbot service enabling travelers on Indian trains to get their food orders delivered straight to their seats.
Travelers can text Zoop’s WhatsApp chatbot and enter their 10-digit PNR number, allowing the chatbot to automatically identify the seat/berth of the passenger.
Passengers will then be prompted to select a station where they want to order and get their food delivered. They can choose a restaurant to order their food and complete the payment process, all on the app alone. Once confirmed, passengers can also track their orders for delivery.
#10 MyGov Corona Helpdesk Chatbot
The COVID-19 pandemic shook the world. During the crisis, people needed access to accurate and reliable information about the coronavirus. MyGov Corona Helpdesk – the official Government of India chatbot, was developed with the same intention in mind.
The WhatsApp chatbot answers COVID-19 queries, provides tips, offers preventive measures to stay safe, and shares the latest updates and advisories from the Ministry of Health. The WhatsApp chatbot was also made available in Hindi to increase its reach. As the vaccination drive started across the country, the chatbot upgraded to enable millions of Indians to book vaccinations slots and download their vaccine certificates.
Know how Haptik built the World's Largest WhatsApp Chatbot
To Sum Up
Haptik's conversational AI platform has enabled enterprises to seamlessly scale customer support, offering higher efficiency and responsiveness in handling customer queries. Brands across industries such as eCommerce & retail, fintech, edtech, and more have leveraged Haptik’s powerful AI chatbots to drive omnichannel customer engagement and foster lasting customer relationships. In addition, Haptik’s innovative AI solutions have helped drive meaningful outcomes like reduced resolution times, reduced agent dependency, and increased sales through personalization - which combine to elevate customer experiences.
