How Haptik Augmented Mondelez India’s Seasonal Marketing Strategy

Industry

Confectionery & Beverages

Platform

Haptik App -
Android & iOS

Live Since

February 2018

Product Used

Smart Ads

We partnered with Haptik for Valentine’s Day & this was our first foray into using AI/Chatbots to drive engagement & sales. Haptik gave us the perfect platform to connect with millennials who look for gifting solutions around occasions like Valentine’s Day. The overall results have been extremely encouraging seeing that we have exceeded all our benchmarks with respect to revenue & media deliveries.

— Abhishek Ahluwalia, Business Head – eCommerce, Mondelez India

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered beverages. Cadbury Dairy Milk entered the Indian market in 1948, and since then for consumers across India, the word ‘Cadbury’ has become synonymous with chocolate.

Challenge

Mondelez wanted a new innovative solution that would enable them to engage young Millennial customers during their Valentine’s Day seasonal sale campaign.

The key objectives of the IVA included:

  • Helping customers navigate through the online Valentine’s Store.
  • Engaging users with content, such as Valentine’s Day tips and suggestions.
  • Generating interest in the store’s products.

Solution

Haptik built an IVA called the ‘Valentine’s Special Store’ that:

  • Effectively engaged the targeted Millennial audience in the 25-40 age group.
  • Drove sales for Mondelez.

Business Impact

5M+

Reach

12.9%

Conversions

56%

Overachievement of Target

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