How Haptik Created a Conversational Customer Approach for Coverfox

The Problem

Traditional marketing methods offer very few options apart from static broadcast ads to market products like insurance to a targeted audience. And cold calling is one of the most ineffective ways to get clients onboard, with less than 1% of cold calls converting into appointments.

Coverfox as a brand is built to cater to a millennial audience with their fast, easyto-implement cover plans and approachable process.

They wanted a marketing campaign that could reach a targeted millennial audience, create a conversation, and generate interest in the product, all at once.

INDUSTRY

BFSI

PLATFORM

Haptik App

LIVE SINCE

February 2018

Our Solution

We began by creating a Financial Health Quiz chatbot for Coverfox as a hook for the campaign on Haptik’s Personal Assistant app.

The quiz was divided into 4 questions, based on saving habits and insurance, which helped to build a profile of the user. Once the bot gave the user a score out of 5, they were given the choice of improving their score with the help of Coverfox. Once a user expressed their interest and consented to it, they were directed to the Coverfox team, which then took the conversation further.

This intent-driven marketing method not only gave Coverfox a better way to reach potential customers but also created a conversation about the brand while advertising it.

The campaign, which started in August 2017, saw over 7 lakh Impressions and had an impressive 16.79% conversion rate – with over 46% of quiz takers falling in the 26 to 35 age group of millennials.

PRODUCT USED

SMART ADS

Re-engage your audiences with chat based ads on India’s largest publishers.
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Audience Engaged


Results

>5M

REACH

Cumulative User Base Reach

7.24%

ENGAGEMENT

Unique Users who Initiated Chat

16.79%

CONVERSIONS

Unique Users Who Wanted To Be Contacted By Coverfox

The Haptik platform is a great source of interested users for us. The chat driven format proves to be extremely engaging for our users, leading to high conversions. Highly recommended

– Aniket Thakkar | VP – Marketing, Coverfox

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