Traditional marketing methods offer very few options apart from static broadcast ads to market products like insurance to a targeted audience. And cold calling is one of the most ineffective ways to get clients onboard, with less than 1% of cold calls converting into appointments.
Coverfox as a brand is built to cater to a millennial audience with their fast, easyto-implement cover plans and approachable process.
They wanted a marketing campaign that could reach a targeted millennial audience, create a conversation, and generate interest in the product, all at once.
We began by creating a Financial Health Quiz chatbot for Coverfox as a hook for the campaign on Haptik’s Personal Assistant app.
The quiz was divided into 4 questions, based on saving habits and insurance, which helped to build a profile of the user. Once the bot gave the user a score out of 5, they were given the choice of improving their score with the help of Coverfox. Once a user expressed their interest and consented to it, they were directed to the Coverfox team, which then took the conversation further.
This intent-driven marketing method not only gave Coverfox a better way to reach potential customers but also created a conversation about the brand while advertising it.
The campaign, which started in August 2017, saw over 7 lakh Impressions and had an impressive 16.79% conversion rate – with over 46% of quiz takers falling in the 26 to 35 age group of millennials.
Re-engage your audiences with chat based ads on India’s largest publishers.
Schedule A Demo →
Cumulative User Base Reach
Unique Users who Initiated Chat
Unique Users Who Wanted To Be Contacted By Coverfox