How House of Tours Increased Lead Generation by 146% using Haptik

Industry

Travel

Platform

Website

Live Since

September 2019

Product Used

Customer Care,
Lead Generation

Haptik has been instrumental in driving transformational ROI with personalized, instant support that empowers our customers to search for holiday packages, change their bookings, explore visa eligibility, and lots more by directly interacting with the IVA – thereby freeing agents to handle high-value conversations. Using the IVA, we’ve been successfully able to convert website visitors into paying customers, without investing in additional marketing efforts.

— Shijin T.N, Product Manager, House of Tours

4.5X

ROI Generated

146%

Increase in Lead Conversion Ratio

80%

Positive Feedback

About House of Tours

Established in 2006, House of Tours is a holding company with diversified investments in multiple business sectors such as Travel, Aviation, Insurance, and Management Consulting, with a consolidated turnover of AED 54 Million and 9 companies under its canopy. With over 350,000 happy customers and 300+ travel destinations, House of Tour’s key motto is to deliver unparalleled travel experience by truly understanding customers and meeting their expectations at all costs.

Challenge: Long Wait Time Leading to Bad CX

House of Tours drives average traffic of half a million every month. As House of Tours’ popularity grew, so did the number of customer inquiries, bogging down agent productivity. Without a self-service solution in place, guests were forced to wait long durations to reach an agent – putting the travel company’s reputation at risk.

The House of Tours’ team was eager to make their customer service better and faster. They partnered with Haptik to introduce an automation-first customer support strategy across multiple channels.

The key objectives of the IVA included:

  • Reduce wait times causing bad CX
  • Provide quality support on the go
  • Make support seamless across all communication channels

Solution: Automate Repetitive Queries

Within the first few weeks of launching Haptik’s IVA as the first line of support, House of Tours started seeing an increase in user conversations and signups to learn more about their holiday packages.

Some of the most-frequently answered queries by the IVA include:

Virtual travel assistant

We also deployed the IVA on WhatsApp and Facebook to help the brand drive high-quality leads from these new communication channels. The IVA played a significant role in decreasing customer effort and raising CSAT for the brand.

Business Impact: Reduced Wait Times & Enhanced CX

Within five months of going live, the IVA seamlessly handled 75% of the queries end to end, and another 20% partially, achieving total automation of 89%. Whenever a human touch was required, users were  seamlessly routed from instant chat to live agents, ensuring consistent customer experience. 

Using the IVA, House of Tours drastically reduced wait times and improved their lead conversion ratio by 146% from 37%. The combination of automation and instant support enabled the brand to provide exceptional CX winning the team an average feedback rating of 4/5.

And lastly, the IVA was able to generate an ROI of 4.5X for House of Tours.

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