How Haptik Raised Brand Awareness for Godrej’s Advantis


Consumer Durables


Web, Android & iOS

Live Since

Feb-March 2019

Product Used

Smart Ads


The Godrej Advantis chatbot on ET & TOI articles has provided us with an innovative platform to showcase the product benefits & features. AI powered Smart Ads solution by Haptik is in sync with our philosophy to power tech driven experiences for all our customers.

– Mrs. Harshada Joshi, Sr. Manager – Marketing, Godrej

The Godrej story began in 1897 with the manufacture of locks. Since then, Godrej Locking Solutions & Systems has set several benchmarks in the locks industry – from the first spring-less lock in 1907 to the revolutionary 3KS in 2007. Operating from its state-of-the-art manufacturing facility in Mumbai, Godrej Locking Solutions & Systems provides locking solutions that reach homes, offices and industries across India.


Godrej was looking for an interactive medium that would enable them to effectively promote their next-gen locking solution – Advantis – particularly among digitally-savvy Millennials.

The key objectives of the IVA included:

  • Raising brand awareness for Godrej’s Advantis.
  • Offer information about Advantis to potential customers.
  • Drive sales by redirecting prospects to the Godrej website.


Haptik built a Direct-to-Consumer IVA solution that:

  • Engaged customers through fun and interesting quizzes.
  • Shared information about the Advantis lock and its features.
  • Improved brand awareness for Advantis and for the Godrej brand in general.
  • Generated 880 leads for the brand.

Key Use Cases

Business Impact




Unique Users Engaged


Daily Conversations

Other client stories...

This website stores cookies in order to collect information about how you interact with our website. By continuing to the website, you allow the use of these cookies. To find out more, see our Cookies Policy.

Upgrade your Customer Experience with Conversational AI