How Haptik helped Future Pay Boost Weekly Retention by 21%

Industry

Retail

Platform

Android & iOS

Live Since

June 2018

Product Used

Concierge Bot

author

Integrating Haptik’s Bot within the Future Pay App has been an excellent partnership for us. Users love engaging with the Daily Quiz and Shopping List chatbot and our overall weekly retention rate has increased by more than 20%. We are excited about implementing more use cases in the coming months.

— Rohitashwa Bhotica, General Manager, Future Pay

Future Pay is a digital app-based wallet to be used across Future Group stores, focused on providing customers with an effortless shopping experience. The app can be used at over 1000+ Future group stores including Big Bazaar, fbb, Ezone, HyperCity, Central, Easyday, Heritage, Nilgiris & Brand Factory stores. With 5 Million+ registered users, Future Pay not only facilitates cashless transactions but also card-less payments by directly linking all their loyalty accounts within the app.

Challenge

FuturePay wanted to boost retention on the app without the need for cash incentivization through campaigns and offers.

The key objectives of the IVA included:

  • Acquire new users for the Future Pay app.
  • Boost retention and repeat usage by engaging users.

Solution

Haptik implemented an IVA on the FuturePay app that helped them:

  • Engage customers through short chat-based general knowledge quizzes.
  • Helped customers maintain a virtual Shopping List and schedule reminders to go shopping.

Key Use Cases

Business Impact

90%

Positive Feedback

100,000+

Increase in Lead Conversion Ratio

80%

Positive Feedback

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