The Haptik chatbot has provided us with an innovative platform to reach out to and cater to the interests of the millennial customer. The response has been encouraging and I foresee a great potential through Haptik.
— Mr. Pankaj Gupta, Executive Vice President – Strategic Alliances, Bancassurance & Marketing, HDFC Life
HDFC Life is one of the leading life insurance companies in India offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings & Investment and Health, along with Plans for Women and Children.
HDFC Life wanted an innovative engagement platform to engage young Millennial customers about life insurance.
The key objectives of the IVA included:
Haptik built a Direct-to-Consumer IVA, called the “Health and Finance Quiz”, that: