Driving Discovery on WhatsApp
Understand the different marketing channels you can leverage to get the highest ROI on your marketing spends. Unlock key observations your brand can use to boost CTRs.
How is WhatsApp Shaping Commerce?
Stats, Tips, Case Studies & more
How can your eCommerce brand leverage the power of WhatsApp’s end-to-end Commerce solution? Get insights, industry trends, exclusive case studies, tips, and strategies for riding the new wave of Commerce!
Leveraging Marketing Notifications
People want to hear from their favorite brands in more ways across the customer journey. Companies can now send more types of proactive notifications to people that opt-in to receive them. The open rate on WhatsApp is 97%.
The Shopping Experience on WhatsApp
In November 2021, WhatsApp announced the launch of UI elements that are poised to revolutionize the adoption of WhatsApp Commerce. eCommerce brands have been excited to leverage the new UI elements to power an end-to-end shopping journey on WhatsApp. More than 40 million people view a business catalog on WhatsApp each month.
How India Shops on JioMart WhatsApp
This has been a massive project for the JioMart team and Haptik and we’re already seeing immediate results. We’ve broken down key learning and insights that were gathered over the last three months.
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Mumbai, Delhi, and Hyderabad are the top adopters of JioMart’s WhatsApp Commerce Assistant
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Processed food, dairy, and toiletries were the most purchased products by users
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Users preferred Cash on Delivery over Online Payments
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Orders Placed on WhatsApp (COD) has increased by 593% in the last 2 months
Post-Purchase Support on WhatsApp
The work of delivering a great customer experience does not stop with a purchase. WhatsApp enables your business to offer seamless post-sales support to your customers. Order tracking and refunds & cancellations are two of the most common support use cases, and both of these can be handled over WhatsApp swiftly.
It just takes 4 messages to resolve a query on WhatsApp!
