Haptik

Sr. Product Marketing Manager

Location: Mumbai, 1 Vacancy - Fulltime

Haptik is on the lookout for a seasoned Product Marketing professional to design and implement marketing strategies and programs to increase awareness and adoption of Haptik’s conversational AI platform. Our ideal candidate is a passionate experienced B2B product marketing leader with proven success creating and executing successful global marketing programs. He should have a deep understanding of the product and sales processes, and must devise marketing strategies that can drive impact on overall business growth.

This position will report to Director Marketing.

Responsibilities

  • Own and define the messaging and product positioning for Haptik’s enterprise products and solutions across markets
  • Develop strong benefits-focused communication together with customer success and product managers
  • Run GTM initiatives for all market launches and product releases
  • Own marketing initiatives such as whitepapers, webinars, product videos, etc.
  • Enable sales teams with all collateral requirements including sales decks, battlecards, trainings, one pagers, case studies, etc
  • Define the pricing and customer segmentation strategy for all the markets Haptik operates in.
  • Continuously do market gap analysis and competitive benchmarking to righly position Haptik’s products and solutions
  • Be the expert internally of the “pulse” of the market through detailed industry insight into current and future trends as well as a deep understanding of the customer

Requirements

  • 4-6 years of experience in Product Marketing, in a B2B software / SAAS company
  • Bachelors / Master’s Degree in Engineering from a Tier 1 institute like IIT, BIT, NIT, etc. or US/UK
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience in executing a range of GTM programs including, webinars, trade shows, social media, content marketing, etc.
  • Experience working in startups or successful entrepreneurial adventures would be an added advantage
  • Strong problem solving and analytical skills
  • Self-driven, Multi-tasker, Comfortable with a fast-paced, always-on, highly ambiguous environment
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