Haptik is on the lookout for a seasoned Product Marketing professional to design and
implement marketing strategies and programs to increase awareness and adoption of Haptik’s
conversational AI platform. Our ideal candidate is a passionate experienced B2B product
marketing leader with proven success creating and executing successful global marketing
programs. He should have a deep understanding of the product and sales processes, and must
devise marketing strategies that can drive impact on overall business growth.
This position will report to Director Marketing.
Own and define the messaging and product positioning for Haptik’s enterprise products and solutions across markets
Develop strong benefits-focused communication together with customer success and product managers
Run GTM initiatives for all market launches and product releases
Own marketing initiatives such as whitepapers, webinars, product videos, etc.
Enable sales teams with all collateral requirements including sales decks, battlecards, trainings, one pagers, case studies, etc
Define the pricing and customer segmentation strategy for all the markets Haptik operates in.
Continuously do market gap analysis and competitive benchmarking to righly position Haptik’s products and solutions
Be the expert internally of the “pulse” of the market through detailed industry insight into current and future trends as well as a deep understanding of the customer
4-6 years of experience in Product Marketing, in a B2B software / SAAS company
Bachelors / Master’s Degree in Engineering from a Tier 1 institute like IIT, BIT, NIT, etc. or US/UK