Lead, UX Designer

Location: Navi Mumbai, 1 Vacancy - Fulltime

What we want to accomplish and why we need you?

Haptik’s Intelligent Virtual Assistant (IVA) for Commerce provides customers with an intuitive conversational way to discover and shop for products or services. For example, in the context of shopping for a smartphone, our IVA can help with recommendations (which are the best selfie phones under 20K / which one is ideal for senior citizens), information (does this mobile support dash charging / what’s it’s screen size), judgement (how good is it’s camera in low light conditions / how is it for playing pubg), comparisons (which of these two options is better for gaming), guidance (how much RAM do I really need / what are the benefits of laser autofocus) and a variety of other types of customer queries.

What will you do every day?

You will be responsible for the user experience of all Virtual Assistants within Haptik that are focused on Conversational Commerce or Lead Generation. You should be a first principles thinker and someone who is obsessed with the cross between human-computer interaction.

This position reports into VP, Technology/Product.

Ok, you're sold, but what are we looking for in the perfect candidate?

Your key responsibilities would be to define design principles, conversational guidelines and best practices for building virtual assistants for commerce use cases.

  • Conduct user research sessions to create personas, understand different use-case scenarios, and accordingly design conversational flows.
  • Envisage the end user experience of every chat and voice assistant built for commerce and lead generation solutions.
  • Develop a practice of intense data-driven iterations and decision making to keep innovating across products.
  • Work closely with Product development and NLP teams to understand nuances behind conversational AI.
  • Keep up with market trends and be a thought leader in the industry.


  • 5-10 years experience in User Experience, Product Design, Human-Computer Interaction in Digital products companies.
  • Previous experience in conversational design is a plus.
  • Previous entrepreneurial experience is a plus.
  • Graphic designing skills are a plus.
  • Experience handling a design team, directing work and mentoring staff.
  • Excellent communication skills a must, both written and verbal.
  • Creative, resourceful, detail-oriented, highly organized, hands-on.
  • Self-driven, comfortable with a fast-paced, always-on, highly ambiguous environment.

* Requirements is such a strong word. We don’t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you’ve done most of it and are ready for the challenge of adding some new things to your resume.

Tell me more about Haptik

  • On a roll: Announced major strategic partnership in April 2019 with Jio in a $100 million deal.
  • Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.
  • Great culture: The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.
  • Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.
  • Emerging technology: We are moving to an AI first world, and Haptik is one of the largest AI first companies globally, based out of India.
  • Great customers: Some of the most notable brands in the world - Oyo Rooms, Samsung, Tata Teleservices, Club Mahindra, KFC, Coca-Cola, to count a few.
  • Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.

Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.

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