Getting Started with WhatsApp Marketing Software
WhatsApp marketing software enables businesses to conveniently and proactively send marketing messages to prospects, customers, and subscribers via WhatsApp and use it as a top source to generate leads, boost sales, offer on-demand customer support, and achieve amplified customer retention. Utilize WhatsApp as a marketing channel to promote products & services, build brand recognition, and establish loyal customers.
Key Features of WhatsApp Marketing Software
Automated Broadcast Messaging
Using WhatsApp marketing software, businesses can send pre-written messages to a large number of WhatsApp users at once, without manual input. This enables efficient business communication with the target audience, leading to increased customer engagement and conversions.
WhatsApp-led Business Automation
Categorize shoppers based on behavior, location, demographics, psychographics, and first-time & loyal buyers, with more personalized communication, target specific customer groups, and curate tailored campaigns to drive customer engagement and achieve marketing goals.
Robust Analytics & Reporting
Leverage Click-to-Haptik Analytics to gain valuable insights into customer behavior through one-to-one conversations. Gain a deeper understanding of data like top traffic sources, campaign performance, user journey drop-offs, and top-selling products to optimize marketing efforts & enhance engagement strategies.
Out-of-the-box Integrations
Streamline user journey by connecting with the existing systems and unifying all data across marketing, sales, support & engagement teams. The Integrations Ecosystem allows seamless integration with support & agent platforms, social channels, payment gateways & any software with APIs for an enriched CX.
Expert Guide: State of WhatsApp Marketing 2023
Kotak Life Insurance, a rapidly expanding company, aimed to leverage WhatsApp to offer customers personalized insurance services with comprehensive policy information, Q&A, quotes, and direct policy purchase options effortlessly.
To meet these expectations, Kotak Life Insurance partnered with Haptik and built Kaya, a Virtual Assistant, an omnichannel chat solution that boosts customer experience, generates leads, and offers 24/7 support. The platform facilitates renewal reminders, seamless payments, and claim submissions to cater to all customer segments, brokers, and agents. With Kaya, Kotak Life saw a 500x increase in user engagement.
Eureka Forbes, a well-known water purifier brand in India, sought to modernize its customer service with an AI-powered conversational support solution to improve query resolution, enrich customer engagement, reduce response time, lower call-center dependencies, and save costs.
Eureka Forbes collaborated with Haptik to develop a WhatsApp chatbot that meets these objectives. The chatbot accurately comprehends customer intent and transfers complex issues to live agents, reducing customer churn and ensuring timely query resolution while maintaining a consistent brand experience, resulting in handling 1.5 million conversations.
CASHe aimed to streamline the loan approval process, reduce delays by minimizing verification and document upload requirements, and utilize automated underwriting. They sought to offer customers instant credit access without the need for manual assistance while ensuring prompt and efficient responses to all leads.
CASHe and Haptik collaborated to create a conversational WhatsApp bot, offering young professionals a swift and comprehensive loan application process in just minutes. The bot authenticates users, offers on-demand assistance for queries, and provides an effective lead-generation channel for Cashe. By utilizing Haptik's Bot capabilities, WhatsApp has become one of Cashe's most effective customer acquisition channels, acquiring over 50K new customers.
StarHub, a leading mobile network operator in Singapore, faced operational inefficiencies and poor frontline customer experience due to outdated customer support. To improve CX and NPS, they sought to provide prompt support on messaging channels like WhatsApp.
Starhub teamed with Haptik to develop an AI assistant to improve customer support and enhance CX. It answers queries across various services and offers quicker resolutions, including activating/deactivating data travel plans, troubleshooting guides, and more. The chatbot, equipped with 3000+ unique intents and 50+ pre-built journeys, helped reduce customer support wait times by nearly half, delivering a 125% improvement in NPS in under 8 months.