A shopping bot is a conversational solution that allows people to shop for their favorite products from brands within the messaging channels they use the most - such as WhatsApp, Instagram, Facebook, SMS, and others.
Shopping bots bring the entire product catalog to the messaging channels, enabling people to compare products, view customer reviews, add products to their cart and complete the payment without ever leaving the channels.
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For today’s consumers, ‘shopping’ is an immersive and rich experience beyond ‘buying’ their favorite product. Also, real-world purchases are not driven by products but by customer needs and experiences. Shopping bots help brands identify desired experiences and customize customer buying journeys.
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Shopping bots cater to customer sentiment by providing real-time responses to queries, which is a critical factor in improving customer satisfaction. That translates to a better customer retention rate, which in turn helps drive better conversions and repeat purchases.
eCommerce brands lose tens of billions of dollars annually due to shopping cart abandonment. Shopping bots can help bring back shoppers who abandoned carts midway through their buying journey - and complete the purchase. Bots can be used to send timely reminders and offer personalized discounts that encourage shoppers to return and check out.
With shopping bots personalizing the entire shopping experience, shoppers are receptive to upsell and cross-sell options. Contextual product recommendations based on a shopper’s purchasing history, browsing behavior, and other parameters can help retail brands drive more profits and achieve a higher average order value.
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As the #1 conversational commerce platform, Haptik’s solutions have enabled global brands to achieve higher sales, drive superior customer satisfaction, and foster brand loyalty.
The following brands have successfully achieved their business and marketing goals by deploying Haptik’s shopping bots.
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Equinox, a luxury hotel in New York, wanted to provide a seamless digital experience to its website visitors that included increasing bookings, improving query resolution, reducing on-property call volume, among others.
It partnered with Haptik to build an Intelligent Virtual Assistant (IVA) with the aim of reducing time for customers to book rooms, lower call volume and ensure 24/7 customer support. The IVA helped achieve 85% automation.
Latercase, the maker of slim phone cases, looked for a self-service platform that offered flexibility and customization, allowing it to build its own solutions.
It partnered with Haptik to build a bot that helped offer exceptional post-purchase customer support. Haptik’s seamless bot-building process helped Latercase design a bot intuitively and with minimum coding knowledge.
A leading tyre manufacturer, CEAT, sought to enhance customer experience with instant support. It also aimed to collect high-quality leads and leverage AI-powered conversations to improve conversions.
It partnered with Haptik to build an AI-powered chatbot. The solution helped generate additional revenue, enhance customer experience, promote special offers and discounts, and more. CEAT achieved a lead-to-conversion rate of 21% and a 75% automation rate.
Shopping bots enhance the buying experience and enable brands to cater to the unique needs of consumers such as round-the-clock and omnichannel shopping, immediacy, and self-service, to name a few.
For brands, deploying shopping bots delivers high-value use cases, including higher customer satisfaction, reduced cart abandonment rate, improved customer retention rate, more profits and higher average order value, and the opportunity to understand buyer sentiment.
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