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Director, Marketing

Location: Mumbai, 1 Vacancy - Fulltime

What we want to accomplish and why we need you?

Haptik is one of the world's largest Conversational AI companies, having reached over 100 million devices, and processed over 2 billion conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. We have built a robust set of technology and tools that can enable any kind of conversational application. With a 100-member strong team that is set to double in the coming year, Haptik is truly poised to lead the Conversational AI revolution with some of the best minds in the industry.

We want to be the most admired brand globally when it comes to enterprise conversational AI. Whenever a company thinks of solving their needs through chat or voice bots, they should find Haptik. We are looking for a Director,Marketing to believe in this mission and own the entire marketing function across all markets for Haptik.

What will you do every day?

You will be the custodian of the Haptik brand. With a firm grip on numbers and weekly deliverables, you will also run long term marketing strategies that helps build and strengthen the Haptik brand across markets. You will oversee and execute our digital, product marketing, content, demand generation and brand marketing efforts to enable Sales initiatives at Haptik. You will be obsessed with performance and set the right instrumentation in place to measure the impact of the marketing efforts. It will be your goal to position Haptik as one of the leaders in Enterprise software space and be seen in the same league as some of the most admired global Enterprise software brands. A significant part of your work will involve working with the leadership within Haptik’s enterprise team across sales, delivery, customer success and building the company for long term success.

Ok, you're sold, but what are we looking for in the perfect candidate?

  • Overall responsible for customer acquisition across all channels including online and offline.
  • Responsible for brand strategy, positioning and go to market across verticals, products and geographies.
  • Run Product Marketing and sales enablement initiatives including defining Go-To-Market strategy and pricing.
  • Manage and own all marketing communication including the company blogs, newsletters, videos, etc.
  • Work closely with product and sales teams to manage collateral such as sales decks, one-pagers, technical documents, etc.
  • Build and manage a team of 6-8 people including digital, content, and graphic designers.
  • Completely own all aspects of the main company website including design, content and regular updates.
  • Measure the effectiveness of all marketing initiatives and be comfortable with data to track sales conversions, contract value and velocity through funnel.

Requirements*

  • 10-12 years experience in B2B SaaS Marketing, Communications, Brand Strategy, or related field.
  • Bachelor’s Degree in Marketing/Business; MBA preferred.
  • Should have managed and developed teams at scale.
  • Enjoys working with technical products and translating it in customer friendly language.
  • Excellent communication skills, both written and verbal.
  • Creative, resourceful, detail-oriented, highly organized, hands-on.
  • Strong problem solving and analytical skills.

* Requirements is such a strong word. We don’t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you’ve done most of it and are ready for the challenge of adding some new things to your resume.

Tell me more about Haptik

  • On a roll: Announced major strategic partnership in April 2019 with Jio in a $100 million deal.
  • Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.
  • Great culture: The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.
  • Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.
  • Emerging technology: We are moving to an AI first world, and Haptik is one of the largest AI first companies globally, based out of India.
  • Great customers: Some of the most notable brands in the world - Oyo Rooms, Samsung, Tata Teleservices, Club Mahindra, KFC, Coca-Cola, to count a few.
  • Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.

Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.

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