Haptik is on the lookout for a strong B2B marketer to lead the Enterprise strategy for the company. You should be someone who loves software and can communicate its impact with ease to customers of all kinds. This person will own all of the company’s brand presence including overall strategy and demand generation, web presence, product marketing, performance marketing, content and more. Your goals will closely be linked to the health of the overall business. This position reports into the SVP & Business Head, overall working closely with the CEO.
Overall responsible for customer acquisition across all channels including online and offline
Responsible for brand strategy, positioning and go to market across verticals, products and geographies
Run Product Marketing and sales enablement initiatives including defining Go-To-Market strategy and pricing
Manage and own all marketing communication including the company blogs, newsletters, videos, etc.
Work closely with product and sales teams to manage collateral such as sales decks, one pagers, technical documents, etc.
Build and manage a team of 6-8 people including digital, content, and graphic designers
Completely own all aspects of the main company website including design, content and regular updates
Measure effectiveness of all marketing initiatives and be comfortable with data to track sales conversions, contract value and velocity through funnel
10-12 years experience in B2B SaaS Marketing, Communications, Brand Strategy, or related field
Bachelor’s Degree in Marketing/Business; MBA preferred
Should have managed and developed teams at scale
Enjoys working with technical products and translating it in customer friendly language
Excellent communication skills, both written and verbal