Haptik is on the lookout for a strong B2B digital marketer. You should be someone who loves software and can communicate its impact with ease to enterprises of all kinds. This person will own all of the company’s digital presence including Website, SEO, Social Media, blogs, whitepapers, emailers, videos, product content and more. Basically, wherever there is digital involved across the company, you will be involved. This position reports into the Sr. Manager Marketing, overall working closely with the CEO.
Overall responsible for driving customer leads to the Haptik website through effective content and search marketing techniques
Manage and own all marketing communication including the company blogs, newsletters, videos, etc.
Responsible for working closely with product and sales teams to develop collateral such as sales decks, one-pagers, technical documents, etc.
Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility & achieve business objectives
Manage and own all social media strategy including Twitter, Linkedin, Angellist, Quora and any others
Completely own all aspects of the website including design, content and regular updates through effective content and search marketing techniques
Work closely across the team on overall marketing and communications strategy, branding and go to market
2-4 years experience in B2B SaaS Marketing, Communications, Content Creation, or related field
Bachelor’s Degree in Marketing or related field
Excellent communication skills, both written and verbal