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Digital Marketing Manager

Location: Mumbai, 1 Vacancy - Fulltime

Haptik is on the lookout for a strong B2B digital marketer. You should be someone who loves software and can communicate its impact with ease to enterprises of all kinds. This person will own all of the company’s digital presence including Website, SEO, Social Media, blogs, whitepapers, emailers, videos, product content and more. Basically, wherever there is digital involved across the company, you will be involved. This position reports into the Sr. Manager Marketing, overall working closely with the CEO.

Responsibilities

  • Overall responsible for driving customer leads to the Haptik website through effective content and search marketing techniques
  • Manage and own all marketing communication including the company blogs, newsletters, videos, etc.
  • Responsible for working closely with product and sales teams to develop collateral such as sales decks, one-pagers, technical documents, etc.
  • Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility & achieve business objectives
  • Manage and own all social media strategy including Twitter, Linkedin, Angellist, Quora and any others
  • Completely own all aspects of the website including design, content and regular updates through effective content and search marketing techniques
  • Work closely across the team on overall marketing and communications strategy, branding and go to market

Requirements

  • 2-4 years experience in B2B SaaS Marketing, Communications, Content Creation, or related field
  • Bachelor’s Degree in Marketing or related field
  • Excellent communication skills, both written and verbal
  • Creative, resourceful, detail-oriented, highly organized, hands-on
  • Strong problem solving and analytical skills
  • Self-driven, comfortable with a fast-paced, always-on, highly ambiguous environment
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