HDFC, like many financial services companies, faced the challenge of losing out on the opportunity to engage and convert prospective customers, as their customer support team was overwhelmed by the thousands of queries generated by the large numbers of website visitors.
Moreover, the limited numbers of customer care representatives who could effectively resolve these queries further added to the challenge of the situation. The Customer Support group was finding it difficult to handle the increasing volume of customer requests, while ensuring costs and human errors were kept under control.
The company was looking for a solution that would address this issue in an efficient and cost-effective manner. They wanted a solution which would:
24x7 virtual sales agent to generate qualified leads by engaging website visitors
Working closely with the HDFC team to understand their challenges, and keeping in mind the user persona, Haptik deployed an Intelligent Virtual Assistant (IVA) for the following use cases:
Furthermore, through an API integration, the IVA was linked to HDFCs CRM system, ensuring the effective collection of lead information for immediate follow-up and closure.
Haptik’s IVA significantly transformed HDFC’s lead generation strategy, resulting not only in reduced overall operational costs, but also increased customer satisfaction, and most importantly, a higher number of leads.
Get in touch with our team of experts to show you how.