How Haptik Created a Conversational Customer Approach for Coverfox

16.79% CONVERSION

Coverfox is an online insurance broker founded in 2013, that grew from a 2 person startup to a 400+ strong company within a few years.

The company raised a Series A round of €1.70 million, and followed it with a €10.19 million Series B round in April 2015, from Accel Partners and SAIF Partners.

Coverfox provides quick and easy solutions for everything ranging from life insurance, to term insurance, to vehicle insurance, for the modern customer on the go.

CF

The Problem

Traditional marketing methods offer very few options apart from static broadcast ads to market products like insurance to a targeted audience. And cold calling is one of the most ineffective ways to get clients onboard, with less than 1% of cold calls converting into appointments.

Coverfox as a brand is built to cater to a millennial audience with their fast, easyto-implement cover plans and approachable process.

They wanted a marketing campaign that could reach a targeted millennial audience, create a conversation, and generate interest in the product, all at once.

INDUSTRY

BFSI

PLATFORM

Haptik Publisher Network

CAMPAIGN DURATION

August 2017

Our Solution

We began by creating a Financial Health Quiz chatbot for Coverfox as a hook for the campaign on Haptik's Personal Assistant app.

The quiz was divided into 4 questions, based on saving habits and insurance, which helped to build a profile of the user. Once the bot gave the user a score out of 5, they were given the choice of improving their score with the help of Coverfox. Once a user expressed their interest and consented to it, they were directed to the Coverfox team, which then took the conversation further.

This intent-driven marketing method not only gave Coverfox a better way to reach potential customers but also created a conversation about the brand while advertising it.

The campaign, which started in August 2017, saw over 7 lakh Impressions and had an impressive 16.79% conversion rate - with over 46% of quiz takers falling in the 26 to 35 age group of millennials.

PRODUCT USED

SMART ADS

Re-engage your audiences with chat-based ads on India’s largest publishers.

Schedule a Demo

CF HDFC

Audience Engaged

CF CF

Results

>5M

REACH

Cumulative User Base Reach

7.24%

ENGAGEMENT

Unique Users Who Initiated Chat

16.79%

CONVERSIONS

Unique Users Who Wanted To Be Contacted By Coverfox

The Haptik platform is a great source of interested users for us. The chat driven format proves to be extremely engaging for our users, leading to high conversions. Highly recommended

- Aniket Thakkar | VP - Marketing, Coverfox

Want a bot which helps your business?

Get in touch with our team of experts to show you how.

Other client stories...