Manager,Product Marketing

Location: Mumbai, 1 Vacancy - Full-time

What we want to accomplish and why we need you?

Haptik is one of the world’s largest Conversational AI companies, having reached over 100 million devices, and processed over 3 billion conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. We have built a robust set of technology and tools that can enable any kind of conversational application.

What will you do every day?

Haptik is on a lookout for a Product Marketing Manager, who will be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you will be a creative and quantitative thinker. You should be familiar with various product marketing techniques. Your goal will be to develop and implement the plans to position and promote our products.

Ok, you're sold, but what are we looking for in the perfect candidate?

  • Build on product messaging that sets new products apart from others in the market to
    give them a unique selling point
  • Communicate the vision and value of new products to the sales team and develop sales
    tools that facilitate the selling process
  •  Plan and participate in the launch of new services and products which involve several
    different departments
  • Obtain insights into customers’ usage of current products, untapped opportunities and
    buyer personas, through interviews, surveys, focus groups and sales data
  •  Create content such as case studies, videos, website copy and blog posts
  •  Speak and present about products to both external and internal audiences
  • Research competitor offerings

Requirements*

  • Experience in B2B SaaS company
  • 2 years experience in product marketing
  • Proven experience in content writing

* Requirements is such a strong word. We don’t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you’ve done most of it and are ready for the challenge of adding some new things to your resume.

Tell me more about Haptik

  • On a roll: Announced major strategic partnership in April 2019 with Jio in a $100 million deal.
  • Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.
  • Great culture: The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.
  • Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.
  • Emerging technology: We are moving to an AI first world, and Haptik is one of the largest AI first companies globally, based out of India.
  • Great customers: Some of the most notable brands in the world - Oyo Rooms, Samsung, Tata Teleservices, Club Mahindra, KFC, Coca-Cola, to count a few.
  • Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.

Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.

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