If only booking movie tickets was as easy as making movie plans on your friends’ WhatsApp group. With GenAI, it’s now a reality. Gone are the days when one had to juggle between apps and websites - because, literally, our conversational solution for PVR Inox, India’s largest cinema chain, brings movie discovery and movie ticket booking straight to your favorite messaging app, WhatsApp. In just a few taps, you can find the latest flick near you, check showtimes, order snacks, and pick your preferred seats for a memorable experience.
Introducing Movie Jockey, a GenAI WhatsApp Assistant
Together with PVR Inox Ltd, we’re powering a seamless movie discovery and booking experience for millions of customers on WhatsApp.
Movie Jockey (MJ), the innovative conversational assistant powered by generative AI, enables cinema enthusiasts to book movie tickets at their convenience, order their favorite snacks, and get real-time support for key queries. MJ offers multilingual support in six languages - Hindi, Kannada, Tamil, and Telugu, along with English and Hinglish.
Integrated with GenAI, the assistant offers tailored movie recommendations based on users’ preferences, including language, location, showtime, genre of the movie, and more. For example, users can conversationally ask the bot: “Wat r sum sci-fi movies playing near me tomorrow night?”, and get an accurate response that matches their intent and ultimately facilitates the booking.
Dynamic Intent Detection: Enabled by GPT, the AI assistant automatically detects a wide range of complex user queries, and fetches the movie name, date, genre, movie format, name, and location. It then generates a dynamic response to drive the ticket-booking journey.
FREEFORM and Dynamic Flows: The bot doesn’t require manual inputs or selection. It blends FREEFORM and dynamic flows with multiple API calls built into a single platform, streamlining the user journey and enhancing their experience.
Over and above booking movie tickets and ordering snacks, users can check gift card balances, gather details about upcoming movies, and so on for accurate guidance and personalized responses.
Movie Jockey is the latest in Jio Haptik’s catalog of cutting-edge GenAI assistants deployed across channels for enhanced customer experience and exponential business outcomes. Our pioneering efforts have helped build ‘Tira Virtual BFF’, JioMart’s grocery shopping assistant, which is the first-ever end-to-end commerce application on WhatsApp, and Zoop’s railway food delivery service, broadening the scope of AI and messaging.
“Accessibility and personalized recommendation are at the heart of the Movie Jockey experience, reflecting our commitment to enhancing the customer journey in today’s digital landscape. By harnessing AI capabilities and with features designed to personalize every interaction, the conversational chatbot empowers users to discover movies that resonate with their tastes, making the process more engaging.”
Mr. Sanjeev Kumar Bijli, Executive Director - PVR Inox
Jio Haptik’s Co-Founder, Swapan Rajdev, said: “We’re thrilled to partner with PVR Inox for Movie Jockey, a first-of-its-kind conversational solution that redefines the movie discovery and ticket-booking experience for film enthusiasts. As pioneers in innovative AI solutions, Movie Jockey reflects the strength of our expertise and advanced tech stack, delivering a seamless, interactive experience that makes movie-going even more engaging and accessible.”
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