Mumbai, India - 17th December 2024
In an era where seamless digital interactions define user engagement, Sony LIV is leading the way by leveraging cutting-edge WhatsApp marketing solutions. Leveraging Jio Haptik's WhatsApp marketing solutions, Sony LIV is redefining how audiences connect with their favorite television show, driving massive participation and engagement through innovative cross-media marketing campaigns. For the first time, Sony LIV collaborated with Jio Haptik to simplify the contestant registration process for its iconic reality show Kaun Banega Crorepati (KBC), offering a streamlined and accessible experience like never before.
Simplifying Registrations with a QR Code-Driven Lead Generation via WhatsApp
Designed to make it easier for aspiring participants to reach the show's hot seat, this innovation was executed through a simple 3-step process:
- Scan the QR Code: A prominently displayed QR code during KBC episodes invites viewers to begin their registration.
You can find the QR here:
- Switch to WhatsApp: Scanning the code redirects users to a WhatsApp chat, providing a quick and user-friendly interaction.
- Answer and Register: Participants simply answer a question to complete their registration for the upcoming season.
This initiative has already captured nationwide attention. It is set to close registrations on December 16, marking it a pivotal moment for KBC enthusiasts eager to participate in India’s most iconic quiz show.
How This WhatsApp Chatbot Enables Seamless Customer Experience
WhatsApp chatbot solutions enable brands to create memorable customer journeys, blending convenience, personalization, and interactivity. For Sony LIV, these solutions have transformed how they connect with millions of KBC fans, ensuring every interaction is seamless and impactful.
Key benefits include:
- Ease of Lead Generation: Intuitive and conversational registration that lowers the barriers for users to register.
- Real-Time Engagement: Driving participation directly through WhatsApp, a platform already familiar to users in India
- Increased Visibility: Amplifying Sony LIV's campaigns on multiple digital platforms.
A New Era of Audience Engagement
This collaboration between Sony LIV and Haptik underscores the transformative potential of conversational AI in reshaping audience interactions. Together, they are creating a future where user engagement isn’t just about watching but actively participating in the entertainment ecosystem.
About Sony LIV & Jio Haptik
About Sony Liv:
Sony LIV is an Indian OTT platform by Sony Pictures Networks India’ (SPNI) providing multi-screen engagement to users on all devices. The digital streaming player is home to 27 years of rich content from the library of Sony Pictures Networks India’ (SPNI) with over 40,000 hours of programming. Sony LIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood shows, Originals, TV shows and LiveTV. With 100 million+ app downloads, the platform has original series and movies across languages like Hindi, Marathi, Tamil, Malayalam and Telugu. The platform’s recent shows include Rocket Boys, Gullak, Scam 1992 - The Harshad Mehta Story, Maharani, Avrodh, College Romance, Undekhi, Your Honor, Iru Dhuruvam and many more.
Sony LIV keeps its viewers entertained throughout the year with live cricket, football, tennis, basketball, racing and fight sports. The platform has been offering its subscribers a host of premium international tournaments like the UEFA Champions League, Roland Garros, The US Open, Australian Open, Davis Cup, Bundesliga, WWE, FA Cup, Ultimate Fighting Championship (UFC), UEFA Europa League, The Ashes, All ATP 1000 Masters tournaments, Roshn Saudi Pro League to name a few. The platform also has rights to key cricket bilateral series from Pakistan Cricket Board, Sri Lanka Cricket, England and Wales Cricket Board.
Sony LIV has partnerships with key international studios like SPE Films, and iTV, which allow its subscribers exclusive access to award-winning shows like The Good Doctor Season 6, Accused, Lucky Hank, A Discovery of Witches and For Life among others. In addition, the platform has Oscar winning films such as Everything Everywhere All at Once, The Whale, along with celebrated Hollywood movies like Resident Evil: Welcome to the Raccoon City, Ghostbusters: Afterlife, among others.
For more information, log onto www.sonyliv.com
About Jio Haptik:
Jio Haptik has pioneered AI-powered innovations since 2013, processing 15B+ AI-driven conversations and 15M+ transactions across 10+ channels and in 135 languages for 500+ enterprises. The company is an official Meta premier partner and is a category leader across platforms including Gartner, G2, Opus Research, & more. Its prominent clients include Jio, Paytm, Adani, Paisabazaar, Puma, & Whirlpool.
This partnership highlights how conversational AI on platforms like WhatsApp is reshaping audience engagement, setting the stage for more interactive and impactful marketing.
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