The advanced multimodal capabilities of OpenAI’s newly-launched GPT-4o (‘o’ stands for Omni, comprising all modalities in the same model) mark a significant leap for enterprises as GPT-4o can reason with text, audio, and video natively. Google’s Gemini updates, unveiled at the Google I/O Developer Conference, also showcased exciting new applications aimed at helping humans leverage AI to improve their day-to-day lives.
The traditional approach of building voice applications, with speech-to-text followed by models processing the text and the final text-to-speech conversion, was constrained by accuracy and latency challenges that resulted in sub-optimal user experiences. However, with GPT-4o's multimodal capabilities and real-time processing of interactions, enterprises now benefit from a deep understanding of context and user intent. This means that users can receive prompt and relevant responses without noticeable delays, enhancing overall user experiences and operational efficiency.
We wrote at the time of the launch of Sora, a text-to-video model released by OpenAI in February 2024, that multimodality is the final piece of the puzzle for enterprises to solve for customer experience at scale. With GPT-4o and Gemini, we're progressing faster towards making it a reality.
Reimagined Online Shopping Experiences
GPT-4o can boost virtual shopping assistants to offer a level of personalization that was previously unattainable. The elevated capability of AI models in understanding the context and intent behind buyer queries, and providing personalized recommendations in real-time, transcends the overall buying experience, leading to increased transactions and loyalty.
Enhanced Call-Center Automation
By integrating multimodal AI, call centers can automate a plethora of complex tasks that previously required human intervention - such as the processing of visual data or agentic behaviors. This leads to faster response times, reduced operational costs, and improved customer experiences. Any interaction between a customer and AI-powered assistants will be more natural and human-like, with the assistants requiring minimal training, and seamlessly overcoming language barriers.
A Boost for AI Companions and Learning Apps
GPT-4o can help create personalized learning experiences with its ability to understand and generate both textual and visual educational content. This includes developing more engaging and effective learning tools, from virtual tutors explaining concepts through text and diagrams, to AI companions assisting users by understanding and catering to their needs.
Google’s Gemini 1.5 Flash Extends Multimodal Capabilities
The Google I/O Developer Conference revealed a slew of advanced AI capabilities integrated in the upgraded version of the company’s AI model, Gemini.
The new Gemini’s multimodality offers a cost-effective solution for enterprises to generate AI-powered conversation summaries, media captions, and extract data from large documents in real-time to achieve higher efficiency and productivity gains.
Enterprises can now benefit from AI capabilities across their productivity suite without assistants being disruptive to workflows thanks to real-time latency. We think this is just the first wave and with the best yet to come, Haptik can work with your organization to realize your productivity vision.
Pioneering AI-Powered Innovation
At Haptik, we’re pioneering the next generation of Gen AI-powered applications that pave the path for efficient and scalable customer experiences. The integration of our native AI with ChatGPT helps us deliver exponential business impact for our customers in terms of productivity gains, cost savings, and personalized customer engagement. We truly believe that Generative AI applications fuelled by large language models are the future of enhancing customer experiences, driving engagement, and delivering personalized interactions at scale.
Relevant read: GPT- 4 Turbo, Assistants API & More: What They Mean for Enterprises
