WhatsApp Marketing: A Guide to More Conversions & Higher Revenue
WhatsApp Marketing is the phenomenon of using WhatsApp as a marketing channel to promote a brand’s products and services. WhatsApp allows brands to proactively engage with their prospects, increase sales, offer on-demand customer support, and achieve customer retention at scale.
WhatsApp Marketing is an effective way to drive conversions and revenue by utilizing targeted messaging, interactive reply buttons or list messages, personalized product recommendations, exceptional support, easy checkout, upselling and cross-selling, rich media support, and product catalogs.
What are the Benefits of WhatsApp Marketing for Your Business
Increased Market Penetration
With its massive global audience of over 2 billion monthly active users, WhatsApp presents a significant opportunity for businesses to expand their reach.
WhatsApp-led Business Automation
Brands can use automation tools to automate and streamline customer conversations by sending personalized responses and greeting messages.
Personalized & Targeted Campaigns
Brands can engage customers with personalized & timely push notifications, such as discounts, product recommendations, and subscription renewals.
Improved Retention & Realtime Engagement
Triggering WhatsApp notifications like restock alerts, special offers, and pending cart reminders boost customer engagement without needing website/app visits.
.webp?width=655&height=481&name=Blissclub_090623%20(1).webp)
Blissclub’s Community Building
A D2C wellness brand, Blissclub began as a community that catered to Indian women and produced sportswear for the different body types.
It leveraged WhatsApp for initial communication targeting women across the length and breadth of India via WhatsApp groups.
What started as a small and safe community, is now offering women a platform to have open conversations, identify trainers, and find workout buddies/partners.
Thus, Blissclub used WhatsApp to establish itself as an inclusive brand with exemplary community ethos.
Netflix’s “I am in” Campaign
WhatsApp notifications are a powerful tool to retain existing customers and bring back those who have unsubscribed altogether.
Netflix, in 2019, sought to stay in touch with users who had unsubscribed from its streaming service.
It triggered WhatsApp notifications to users who had both Netflix and WhatsApp on their phones, and users who clicked “I am in” were sent movie recommendations, announcements, and more.
Through this campaign, Netflix not only retained its existing customers but also brought back users who had unsubscribed to resubscribe.
Absolut Vodka
Absolut Vodka’s WhatsApp marketing campaign to promote the launch of a limited-edition line of vodka was so impactful that it left a lasting impression on every marketer’s mind and is still talked about.
Absolut is famous for organizing over-the-top parties.
No wonder the audience went crazy and messaged Sven, a fictional doorman, on WhatsApp enthusiastically, proving the campaign to be highly successful and influential.
Expert Guide: State of WhatsApp Marketing 2023
CEAT, a leading tyre manufacturer, sought to enhance customer experience with instant support. It also aimed to collect high-quality leads and leverage AI-powered conversations to improve conversions.
It partnered with Haptik to build an AI-powered chatbot. The solution helped generate additional revenue, enhance customer experience, promote special offers and discounts, and more. CEAT has observed a whopping 542% increase in leads!
Read the Full Case Study
JioMart, India’s largest retail giant, witnessed a 3x surge in traffic and orders. It wanted to augment customer support to meet the high demand for their services on newer communication channels to improve CX.
To meet these business expectations, JioMart partnered with Haptik for WhatsApp chatbot integration. This chatbot enabled users to easily complete their shopping journey with just a few clicks, resulting in an increase in organic traffic and repeat purchases by 68%.
Read the Full Case Study
Upstox, a leading investment platform, aimed to improve its customer support by implementing an automated system that could provide instant assistance to its clients. It also wanted to make sure that information about investments ismore engaging and interactive.
It partnered with Haptik to develop an AI-powered WhatsApp chatbot. This chatbot not only automated frequently asked questions but also allowed users to easily apply for initial public offerings (IPO) directly through WhatsApp. This innovative solution streamlined the customer support process and provided customers with a convenient, one-stop-shop experience.
Read the Full Case Study
Reliance Jio Infocomm Ltd, the third-largest telecom provider in the world, is leading the charge in transforming digital India with their latest 4G LTE technology. The company was looking for a unified and interactive platform aimed at retaining customers and providing exceptional customer experiences to stay on top by being efficient and agile.
It partnered with Haptik to build a WhatsApp chatbot that could handle customer queries related to Mobility, Fiber, and more. Incorporating 900+ unique customer intents, it provided 24/7 support, reducing wait times to under 6.2 seconds and saved over $3 million in annual operating costs.
Read the Full Case Study