The Haptik app enables you get instant help for everyday questions related to various products and services. However, we realize that there are several topics which cannot be solved just via mobile messaging. Its like you can WhatsApp your friends for most things, but a longer discussion about something more complex will require a phone call. Keeping that in mind, and with our mission to provide help for all types of cases, we are excited to introduce “Help 100”: a series of long form blog posts that will feature one topic every week, and provide all information you would ever care to know about it. We hope you find it useful.
This week’s topic is the recent introduction of EMV enabled Credit/Debit cards in India, and why you need to take the pain of entering a PIN each time you order a drink.
What is EMV?
EMV stands for Europay, MasterCard and Visa, which is a global standard for operating chip cards, where the primary purpose is increased security for all types of transactions.
Why do we need it?
EMV chip card transactions improve security against fraud, compared to traditional magnetic stripe card transactions. This is because the latter only rely on the holder’s signature and visual inspection of the card to check for authenticity. The chip means each time you have to enter a Personal Identification Number (PIN), resulting in a more secure payment mechanism. It reduces the probability of skimming, i.e., copying of personal data from the information stored on the card.
When did this start in India and what are the rules?
Reserve Bank of India has advised that with effect from 1st July 2013, only EMV chip cards will be allowed for any international transactions. Non EMV enabled cards will only will be restricted for usage in domestic ATMs, domestic POS terminals and Indian Websites, even though the card may say ”International Debit Card”.
How do I get one?
For customers who have used their card at least once for an international transaction, the banks are in the process of replacing their existing magnetic stripe cards with EMV Chip cards. By now, most of these replacements are complete.
For customers who have never used their card for an international transaction, and consequently have not automatically received an EMV enabled card, you will need to get in touch with your bank to apply for one.
And of course, Haptik can help you get in touch with your bank and through the process until you are secured.
What if I don’t want to get one?
If you have ever made an international transaction, then you don’t really have an option. The banks have to compulsory replace all the older cards.
If you are still holding a non-EMV card and have not made an international transaction, you can continue to hold it until the RBI makes it mandatory for all types of cards to be EMV enabled regardless of transaction type. In any case, given the high level of security these bring, it is highly recommended you get one as soon as possible.
I have my EMV chip card but not my PIN.
The APIN on your card is dispatched in a packet separate from your card to your official bank billing address.
If you have not received your card APIN, or have forgotten the same, you can login to the net banking portal of your bank and request for a new APIN through the “Other Card Services” section. The APIN would be dispatched within 5-7 working days. Alternatively, you can also call or visit the bank.
Anything else I need to know?
EMV cards have received some criticism due to the inconvenience of having to enter the PIN each time. While that is understandable, this has been common practice in Europe for years now, and the additional layer of security they bring is worthy enough to get used to this new way of transacting. So, don’t be lazy and get your EMV chip card immediately if you haven’t already done so.
For anything else on this topic, just Haptik it 🙂