The Haptik app launches at the end of this month, but the “service” has been live for the past few months. How you ask? Well, on everyone’s favorite public bitc*ing channel Twitter! Our in house experts have been intercepting Tweets sent out to brands, with the goal of getting back with a more timely and accurate response. We have now helped >2,000 users across various categories and its exciting to now see people directly reach out to us instead of the brand. Below are some examples of conversations we have been having. So, follow @hellohaptik, send us your queries and we’ll be there to help.