Research & Analysis

Behavioral economics: How users make a choice?

4 minute readHave you ever wondered how users are influenced to make decisions? Marketing, that’s how. Presenting the user with the right content at the right time is essential to making or breaking a sale. Let’s look at the thought process of a customer when making a purchasing decision to understand how a potential lead can convert …

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Research & Analysis

7 Common Mistakes Business Analysts Make

3 minute readData analytics has become pretty much pop culture today; everyone is talking about it. But not all seem to practice it the right way. And that’s when we come across mistakes that are so common in this field. So, here are a few tips to recognize these errors and work around them in time: Scouting …

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Research & Analysis

Deep linking: Connecting the web with Haptik

5 minute readThis post is written by Swapan Rajdev, Co-Founder and Chief Technology Officer at Haptik. One of the biggest pain points in the mobile app world has been that each different app needs to be downloaded on the device, and its not as easy to move between apps as it is between websites. This was a …

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Research & Analysis

How To Reach Customer Support Directly!

2 minute readIsn’t calling Customer Support quite literally the most frustrating thing you could do in a day? If we had it our way, we’d probably never call Customer Support and that’s generally where Haptik comes in to the picture. But a lot of times, we have to do the inevitable because, life isn’t fair after all. But …

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News & Announcements Research & Analysis

The First Million

1 minute readOver the past weekend, Haptik crossed 1 million messages processed on the platform since launching back in April 2014. 50% of those messages have come in the last 2 months. This is the first big milestone for the company, and we’d like to take this opportunity to congratulate and thank all our users, advisers, supporters, …

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Research & Analysis

The Pain of Customer Support Today

1 minute readThe idea of Haptik was born out of a personal need – it should not be this hard to get help and support for my services. Over the last 8 months, while the product has been under development, we have been constantly validating the business case with input from industry experts, surveys, interactions with users …

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