Customer Support is at the heart of every business. With the need for scalable customer support systems rising exponentially, chatbots have risen as the best possible solution. Here’s where I tell you why.
Category: Industry Viewpoint
How A Chatbot Can Help Your Healthcare Business
We explain how chatbots are helping the Healthcare Industry today with practical examples of Conversational AI in action in the medical domain.
Why Chat Trumps Video Advertising
An infographic on how chat advertising is the preferred choice as compared to traditional video ads and how chatbots are helping in this paradigm shift.
5 Chatbot Solutions For The Financial Services Industry
According to a report by Gartner, it is estimated that by the year 2020, customers will manage 85% of their relationships with a bank without directly interacting with a living being. In 2017, leveraging new technology and robotic automation was amongst the top three strategic priorities for banks, as per Ernst and Young (E&Y). Much …
Behavioural Economics: How Users Make a Choice
Have you ever wondered how users are influenced to make decisions? Marketing, that’s how. Presenting the user with the right content at the right time is essential to making or breaking a sale. Let’s look at the thought process of a customer when making a purchasing decision to understand how a potential lead can convert …
The state of chatbot market in India in 2017
Chatbots, which began as a fairly unknown niche concept in technology, are now turning into a necessity for mainstream businesses. Read more about all of this in our detailed chatbot market report, right here. Globally, the chatbot market has seen explosive growth since 2015, growing at 35 percent CAGR. Reports estimate $8 billion in annual …
Lead Generation: The “WhatsApp” of Conversational Interfaces
One of the questions we always get asked about the Conversational User Interface (CUI) is that what are the specific use cases where it does better than the traditional desktop or mobile app interface? People have been trying to search for that killer CUI app, just like WhatsApp was for smartphones. At Haptik, this is …
7 Common Mistakes Business Analysts Make
Data analytics has become pretty much pop culture today; everyone is talking about it. But not all seem to practice it the right way. And that’s when we come across mistakes that are so common in this field. So, here are a few tips to recognize these errors and work around them in time: Scouting …
