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Research & Analysis

Analysing the success of India’s First Insurance Chatbot

Life Insurance has always been a complex process to understand, and we decided to simplify the first step of the Insurance Process by building India’s First Insurance Chatbot.

Aimed at educating users about their Insurance Quotient – a score that helps determine which Life Insurance best suits their current lifestyle, we built a set of simple quizzes across the most popular Insurance Segments. After a two week long successful campaign around the financial year end, here are some of the insights that we found:

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