The future of mobile advertising is here. Engage a high quality premium user base through native contextual chatbot integrations.
Users reached through publisher network
Engage + Acquire
The advent of smartphones changed everything except digital advertising. Desktop banners and interstitials have been imported to the small screen and they don’t work: 60% of clicks on mobile banner ads are unintentional. The Haptik publisher network provides a unique opportunity to marketers: conversational advertising. Leverage the power of chatbots to create engaging content and acquire audiences across India. No banners, no impressions, only conversations.
Custom integrations across BFSI, FMCG, and more
90% of audience in metro cities, age 25+
10x better lead generation than any other ad format
2x better CTR for chat based push notifications
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HDFC Life, one of the most established names in India's life insurance space found that the modern millennial was a tough customer to reach. Traditional media had reached a point of oversaturation and offered little to no engagement. Our solution? A chat-based advertising campaign with Haptik's innovative engagement model. Find out how this resulted in an exponentially high Click Through Rate, generated eyeballs for the brand and got young clientele interested in HDFC's products.KNOW MORE
The Haptik chatbot has provided us with an innovative platform to reach out to and cater to the interests of the millennial customer. The response has been encouraging and I foresee a great potential through Haptik.
- Mr. Pankaj Gupta,
Executive Vice President - Strategic Alliances,
Bancassurance & Marketing, HDFC Life