The future of mobile advertising is here. Engage a high quality premium user base through native contextual chatbot integrations.
Users reached through publisher network
Engage + Acquire
The advent of smartphones changed everything except digital advertising. Desktop banners and interstitials have been imported to the small screen and they don’t work: 60% of clicks on mobile banner ads are unintentional. The Haptik publisher network provides a unique opportunity to marketers: conversational advertising. Leverage the power of chatbots to create engaging content and acquire audiences across India. No banners, no impressions, only conversations.
Custom integrations across BFSI, FMCG, and more
90% of audience in metro cities, age 25+
10x better lead generation than any other ad format
2x better CTR for chat based push notifications
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Coca Cola India, one of the leading beverage companies in the country, launched an active hydration drink in early 2017 called Aquarius. Taking a step towards healthier living for new age India, the brand required an initial impetus to drive engagement and educate potential customers of the health benefits. See how Haptik created a chatbot integrated with its Reminders service to drive awareness about Aquarius.KNOW MORE
Chatbot powered tech has become a digital marketer’s favourite for many reasons. It reaches out to the masses, is in sync with the current digital campaigns, is mobile-optimised and guarantees customer satisfaction. The Aquarius brand fits very well with this premise, and we were happy with the results the campaign delivered.
- Asha Sekhar, Head of Media,
Coca Cola India