Director, Marketing

Director, Marketing

Location: Mumbai, 1 Vacancy - Full-time

What we want to accomplish and why we need you?

Haptik is one of the world’s largest Conversational AI companies, having reached over 100 million devices, and processed over 3 billion conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. We have built a robust set of technology and tools that can enable intelligent virtual assistants for large brands, increasing sales while saving costs. With a 150+ member strong team across 7 global locations, Haptik is truly poised to lead the Conversational AI revolution with some of the best minds in the industry.

– Go-To-Market- in enterprise software is what differentiates the best from the rest. Haptik is looking for a marketing first entrepreneur to lead one of the most critical functions of the company, reporting directly to the CEO.

What will you do every day?

You will be running the entire Marketing function: Demand Generation, Product Marketing, and overall Brand. You will manage a team of about 10 people across these functions and strive to get the best out of them. You will constantly think out of the box to differentiate our positioning and customer acquisition from the rest of the competition in a very crowded but large market.

Ok, you're sold, but what are we looking for in the perfect candidate?

  • Overall responsible for customer acquisition across all channels including online and offline.
  • Responsible for brand strategy, positioning and go to market across verticals, products and geographies.
  • Run Product Marketing and sales enablement initiatives including defining sales strategy and pricing.
  • Manage and own all marketing communication including the company blogs, newsletters, videos, etc.
  • Build and manage a team of 8-10 people including digital, content, and graphic designers.
  • Completely own all aspects of the main company website including design, content and regular updates.
  • Measure the effectiveness of all marketing initiatives and be comfortable with data to track sales conversions, contract value and velocity through the funnel.

Requirements*

  • 6-10 years experience in B2B SaaS Marketing, Communications, Brand Strategy, or related field.
  • Bachelor’s Degree in Marketing/Business; MBA preferred.
  • Should have managed and developed teams at scale.
  • Extremely creative thinks -out-of-the-box- and resourceful at the same time.
  • Enjoys working with technical products and translating it to customer-friendly language.
  • Excellent communication skills, both written and verbal.
  • Strong problem solving and analytical skills.
  • Self-driven, comfortable with a fast-paced, always-on, highly ambiguous environment.

* Requirements is such a strong word. We don’t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you’ve done most of it and are ready for the challenge of adding some new things to your resume.

Tell me more about Haptik

  • On a roll: Announced major strategic partnership in April 2019 with Jio in a $100 million deal.
  • Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.
  • Great culture: The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.
  • Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.
  • Emerging technology: We are moving to an AI first world, and Haptik is one of the largest AI first companies globally, based out of India.
  • Great customers: Some of the most notable brands in the world - Oyo Rooms, Samsung, Tata Teleservices, Club Mahindra, KFC, Coca-Cola, to count a few.
  • Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.

Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.

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